Woocommerce Google Analytics Integration

Mô tả

This plugin provides the integration between Google Analytics and the WooCommerce plugin. You can link a referral to a purchase and add transaction information to your Google Analytics data. It also supports Global Site Tag, Universal Analytics, eCommerce, and enhanced eCommerce event tracking.

Starting from WooCommerce 2.1, this integration is no packaged with WooCommerce and is only available by using this plugin.

Contributions are welcome via the GitHub repository.

Google Analytics WooCommerce plugin allows you to use the newly launched feature of Universal Analytics – Enhanced Ecommerce. It’s a Free plug n play type plugin created with an aim to help you quickly get started with Enhanced Ecommerce feature in Universal Analytics. Among other metrics, the Google Analytics Integration tool for WooCommerce allows businesses to track sales conversion rates, customer acquisition costs, and customer lifetime value. Find out how to get seamless integration between Google Analytics and WooCommerce below. How to Install the Google Analytics Integration Tool.

Cài đặt

• WooCommerce Google Analytics Integration Description. This plugin provides the integration between Google Analytics and the WooCommerce plugin. Google Analytics Integration Settings. Where can I find the setting for this plugin? This plugin will add the settings.
• This plugin provides the integration between Google Analytics and the WooCommerce plugin. You can link a referral to a purchase and add transaction information to your Google Analytics data. It also supports Global Site Tag, Universal Analytics, eCommerce, and enhanced eCommerce event tracking.

1. Download the plugin file to your computer and unzip it
2. Using an FTP program, or your hosting control panel, upload the unzipped plugin folder to your WordPress installation’s wp-content/plugins/ directory.
3. Activate the plugin from the Plugins menu within the WordPress admin.
4. Don’t forget to enable e-commerce tracking in your Google Analytics account: https://support.google.com/analytics/answer/1009612?hl=en

Or use the automatic installation wizard through your admin panel, just search for this plugin’s name.

Hỏi đáp

This plugin will add the settings to the Integration tab, found in the WooCommerce → Settings menu.

We purposefully don’t track admin visits to the site. Log out of the site (or open a Google Chrome Incognito window) and check if the code is there for non-admins.

Also please make sure to enter your Google Analytics ID under WooCommerce → Settings → Integrations.

Duplicate Google Analytics code causes a conflict in tracking. Remove any other Google Analytics plugins or code from your site to avoid duplication and conflicts in tracking.

Do you have SUHOSIN installed/active on your server? If so, the default index length is 64 and some settings on this plugin requires longer lengths. Try setting your SUHOSIN configuration’s “max_array_index_length” to “100” and test again.

Include the following html code snippet within the page where you want to have the opt-out, e.g. the your Imprint our Data Privacy page:

Exact wording depends on the national data privacy laws and should be adjusted.

Đánh giá

Description

GOOGLE ANALYTICS PLUGIN FOR WOOCOMMERCE

With the mission to help global eCommerce businesses in scaling faster, we have devised Enhanced Ecommerce Google Analytics Plugin for WooCommerce. This plugin helps you in automating eCommerce tracking in Google Analytics for both the Universal Analytics (Google Analytics v3) and the Google Analytics 4 properties.

GOOGLE SHOPPING PLUGIN FOR WOOCOMMERCE WITH DYNAMIC REMARKETING TAGS FOR ECOMMERCE EVENTS

With the recent release of Enhanced Ecommerce Google Analytics plugin for WooCommerce, we have introduced new features like Dynamic Remarketing tags for eCommerce events and complete Google Shopping solution features that include management of Google Merchant Center account, seamless product sync from your WooCommerce stores, linking of Google Ads and Google Merchant Center account, Smart Shopping Campaign management and Shopping Campaign reports.

By connecting Google Analytics, Google Ads and Google Merchant Center account, eCommerce businesses can start making data driven decisions, re-targeting the customers based on their past site behavior and get eligible for free listing across Google to reach millions of interested shoppers across Google.

The best part is NO CODING REQUIRED or NO NEED TO HIRE A DEVELOPER for the set up. You can configure the plugin under 5 minutes and with a few clicks from your WordPress backend. Here is how you can configure the plugin without any hassle and start scaling your eCommerce business faster.

Create a new Google Ads account using the plugin and get a Google ads coupon upto USD 150 (amount differs based on the country you are in) on the spends you make in the first 31 days. See terms and condition.

GOOGLE ANALYTICS + ENHANCED ECOMMERCE REPORTS

Enhanced eCommerce Google analytics plugin tracks the entire user journey on your ecommerce store from home page to product views and from cart page to checkout page to thank you page.

• For any eCommerce business, the most important is to know the accurate conversion %. If you know the accurate conversion % for your eCommerce store and you have the visibility on the entire eCommerce funnel, then only you can better channelize your marketing as well as UI/UX efforts to reach an optimum conversion %.

• Using this plugin, you can track the performance of your merchandising efforts by monitoring how certain products are performing on home page or on product listing page and accordingly take informed merchandising decisions.

• You can track which products have a greater view to cart ratio or a greater view to conversion ratio and based on the data, you can take informed pricing or product decisions and beyond.

• Track users who are abandoning the cart, which products are abandoned more in the cart etc. and reach out to the users or update your product listing.

• You can track how your checkout form is performing and accordingly work on the UI/UX to increase the conversion rate for your ecommerce business.

• Basically, you can track each and every impression and click of product, from which page they are added to cart, how users interact with your checkout page before making the final purchase by our Enhanced ecommerce Google analytics plugin.

GOOGLE ANALYTICS + AUDIENCE REPORTS + BEHAVIOUR REPORTS + ACQUISITION REPORTS

• Audience reports help you in knowing your customers in a whole new way. It gives you detailed insights like from which countries your users are coming from, their age, gender, interests, devices and much more. This helps you in setting up your content and design based on the audience.

• Behaviour reports help you get to know how users are interacting with your website, how much time they are spending, how much they browse before making a final purchase and a whole lot more.

• Acquisition reports tell you which are the sources that are attributing traffic to your website, how are they performing in terms of conversion and much more so that you can channelize your efforts in better marketing ROI.

GOOGLE SHOPPING FOR WOOCOMMERCE

• Get your WooCommerce products in front of the millions of shoppers across Google.

• Opt your product data into programmes, like surfaces across Google, Shopping ads, local inventory ads and Shopping Actions, to highlight your products to shoppers across Google.

• Reach out to customers leaving your WooCommerce store by running smart shopping campaigns based on their past site behavior. Learn more about Google Shopping

HOW IT WORKS

• Step 1: Create or connect Google Merchant Center account using the plugin

• Step 2: Sync your WooCommerce products seamlessly from your wordpress backend to Merchant Center account from plugin’s interface

• Step 3: Link your Google Ads account with Merchant Center account for dynamic remarketing and smart shopping campaigns

Features of Plugin

1. Quick & Easy 5 minutes installation from the WordPress interface
2. Enables 4 Enhanced Ecommerce reports in Google Analytics (Google Analytics v3)
   • Shopping Behaviour Report
   • Checkout Behaviour Report
   • Product Performance Report
   • Sales Performance Report
   • Enables Audience, Acquisition & Behaviour reports in Google Analytics in Universal Analytics
   • Supports Guest checkout functionality
   • Captures Product Impressions, Add to Cart & Product Clicks events on category page
   • Captures Product Impressions, Add to Cart & Product Clicks events on product page
   • Captures Product Impressions, Add to Cart & Product Clicks events on featured Product Section on Homepage
   • Captures Product Impressions, Add to Cart & Product Clicks events on Recent Product Section on Homepage
   • Captures Product Impressions, Add to Cart & Product Clicks events on Related Product Section on Product page
   • Captures checkout behaviour of users in Google Analytics under Conversion > Ecommerce > Checkout behaviour report
3. Data collection in Google Analytics 4 property in order to get ready for next generation analytics
   • eCommerce events tracking like product impressions, product clicks, product detail page view, add to cart, remove from cart, checkout steps tracking and purchase on home page, category page, product listing page, product detail page, cart page, checkout page, and order confirmation page
4. User can select and opt for eCommerce tracking in both Universal Analytics and Google Analytics 4 properties
5. Google Ads account linking with Google Analytics property in order to have better insights on your ad spends in Google analytics reports
6. Capture transaction/conversion information in Google analytics under Conversion > Ecommerce > Sales performance report
7. Set your local currency
8. Google Analytics Opt Out
9. IP Anonymization
10. Dynamic remarketing tags automation for eCommerce events like view_item_list, view_item, add_to_cart and purchase
11. Remarketing tags automation for all pages
12. Create and manage Google Merchant Center Account and auto linking of Google Ads and Google Merchant Center account for smart shopping and shopping campaigns
13. Automatic site verification and domain claim for Google Merchant Center account
14. Seamless product sync from wordpress backend to Google Merchant Center account in order to opt for Surfaces across Google and Google Shopping.
15. Automatic price and inventory update for your WooCommerce products to Merchant Center account
16. Smart Shopping Campaign creation and management from WordPress backend
17. Shopping campaign performance dashboard
18. Product Sync dashboard

Scale your eCommerce businesses faster by unlocking more advanced tracking and enabling complete google shopping solutions for your WooCommerce store. Give a try to our pro version.

Features of our pro version:

• All the features included in Enhanced ecommerce Google analytics plugin
• Additional 5 enhanced ecommerce reports in Google Analytics: Overview, product list performance report, order coupon report, Internal promotion report, product coupon report, Affiliate code report
• Complete eCommerce tracking for google analytics 4 tracking
• You can track both google analytics 4 and universal analytics properties for your WooCommerce store
• Facebook pixel tracking for remarketing on FB
• Google ads conversion tracking
• 20 custom dimensions and metrics tracking in your google analytics properties
• User id and client id tracking for cross device user tracking
• Use your own GTM capability
• Product refund tracking
• Form field tracking
• Content grouping
• 404 tracking
• Opt in/ consent compatibility with WP GDPR compliance, borlabs cookies etc.
• Complete google shopping solution
• Sync your WooCommerce products seamlessly in your merchant center account from your wp admin
• Schedule automatic product feed updates
• Google merchant center account management and creation from the wp admin
• Link your google ads and google merchant center account
• Create and manage smart shopping campaigns from the wp admin
• Smart shopping campaign reports
• Compatibility with other widely used plugins
• Child theme compatibility
• Premium support
• Free GA audit
• Personalised data studio reports for your eCommerce business (Paid)
• CRO consulatation (Boost your eCommerce conversation with proven hypothesis) (Paid)
• 1 hour custom development
• Customization as per your requirements(Paid)

Note For Beginners :

Our plugin does not support Google Analytics tracking for the below features out of the box

• Highly Customized store
• Product types other than Simple Product
• Store with the Subscription product for Orders.
• Ecommerce Pages with Shortcodes
• Not fully compatible with the child/custom Theme
• Reach out to us if you have any of the above requirements and we will be happy to assist.

FAQ

Google Shopping helps sellers make their shops and products available for millions of users across Google.Google Shopping is a new product discovery experience. The goal is to make it easy for users to research purchases, find information about different products, their features and prices, and then connect with sellers to make their purchase. Google Shopping enables users to view product information from the sellers that is updated on a regular basis by sellers. Countdown download mac. Online retailers submit feeds containing product information to Google Shopping. Since this product information comes directly from the seller, this means we’re able to show the current prices, latest offers and current product availability. Hence, Google Shopping helps eCommerce businesses find more customers to their websites.

Create Merchant Center Account: Once you have an account open, verify important details like your business and contact information.
Upload your products: Prepare your product info to submit through a feed, or automatically sync your product data from e-commerce shop
Show your products across Google: Opt your product data into programmes, like surfaces across Google, Shopping ads, local inventory ads and Shopping Actions, to highlight your products to shoppers across Google.
Our plugin helps WooCommerce shop owners in automating everything that is required to get eligible for Google Shopping. You do not need to get into any technicalities, the plugin will take care of all in most of the cases.

Woocommerce Google Analytics Integration Download

Google Merchant Center helps millions of people discover, explore, and buy your products. With its family of features and deep reporting tools, it brings you different ways to get the right products to the right customers. In simpler words, in order to start using Google Shopping benefits you need to create a Google Merchant center account and fill your basic business information before you start uploading your product data for Google Shopping.

Google Analytics4 is a completely new avatar of Google Analytics that uses event driven data model designed to capture data from your webstore and mobile applications. The reports generated in Google Analytics4 are based on new data model introduced.

“Yes, you can use the plugin for Google Analytics4 tracking. However, we suggest to enable the tracking for UA and GA4, both as Google recommends to use the Universal Analytics inorder to be sure about the tracked data in GA4. Further, you can monitor the data in Universal Analytics & Google Analytics4 and when you are sure about the correct data collection in GA4 then you can completely migrate.”

Navigate to Admin -> Create Property -> click ‘Show advanced options in your Google Analytics account and create a new UA- property id under the Advanced Options.

Once the plugin is activated, the Settings option can be found under the plugin – “Enhanced E-commerce for Woocommerce store” listed in the installed plugins.

No, as our plugin automatically inserts the GA tracking code and tracks all the Enhanced Ecommerce data on your store. So, you don’t need to add any custom/manual code to track Ecommerce events.

Yes, our plugin is under GDPR compliance. For more information, read the privacy policy of our plugin.

If you are facing this issue, please check if you have configured auto return in PayPal settings. Configuring auto return will resolve your issue. Here’s a PayPal documentation & WooCommerce documentation on understanding & setting up Auto Return.

In case you have already configured auto return for your store and facing the issue then you could reach out to us

“Following are one or more reasons:

(1) You need to make sure that you have enabled Enhanced Ecommerce setting in your GA Account. If you have not enabled then follow the below steps:

-> Go to Admin section of your Google Analytics Account
-> In the view section, click on Ecommerce Settings
-> Switch on the Enhanced Ecommerce Settings button

Note: If you do not see the above setting, it means that you are still on the waiting list and you may have to wait till Google rolls out this for your web property

(2) If the Enhanced Ecommerce setting is enabled in your GA and you have just installed our plugin, then please wait for at-least 24 hours before you start seeing any data in your GA. If you still face this issue after 24 hours, please reach out to us.”

Yes our plugin supports the new Global Site Tag (gtag.js).

“When you have the UA script/tag implemented via your GTM, it may happen sometimes that the script might take/make any delay in loading on your store and due to which our plugin may not work well on your store.

Reason :

Our Plugin’s script works/fetches the data based on the GTAG’s default tracker (‘gtag’ in the case of Universal Analytics script used in our plugin). While you implement the UA tracking script from your GTM, the script in your store may not be able to initialize the tracker, which in turn will hinder the plugin from populating insights in your Analytics account.”

You can find all the Enhanced Ecommerce Reports in your Analytics Account under the Reports -> Conversions –> Ecommerce section.

Currently our plugin does not support products with variants & hence you may not see their transaction data in GA. This feature is only available with the premium version of our plugin.

The free version of our plugin does not provide Google Ads Conversion Tracking feature. This feature is only available with the premium version of our plugin.

The free version of our plugin does not provide Facebook Pixel Tracking feature. This feature is only available with the premium version of our plugin.

The free version of our plugin does not provide Google Optimize Snippet Adding Support. This feature is only available with the premium version of our plugin.

Possible reasons for not getting the accurate Transactions (in sales performance report of GA) are as below :

• If a user completes the transaction via a 3rd party payment gateway and is not redirected back to your store’s thank you page.

• If the thankyou page URL structure is not as per the standard WooCommerce implementation. The standard thankyou page URL structure should be like: www.domain.name/checkout/order-received/99999/?key=wc_order_XXXXXXXXXXXXX

• If any javascript error is detected on the “thank you” page of your store which may restrict plugin’s code to get executed further.

• Some browsers and common ad blocking programs block certain JavaScripts
  (including GA’s script), which means Google Analytics is unable to record transactions.

• The user has left the page before the transaction has had a chance to send to Google Analytics.

Additionally, GA is a trend analysis tool, and as such cannot be expected to be 100% accurate. However, if the variance is greater than 10-12%, there might be an issue with the coding!”

Google Analytics Pro

User needs to check if you have auto return configured in your payment gateway settings. If a user completes the transaction via a 3rd party payment gateway and is not redirected back to your store’s thank you page, our plugin will not be able to send the order transaction data. Hence, this may result into missing order transaction data in your GA. You can resolve this issue by configuring auto return in your payment gateway settings.

Configuring goals are out of the scope of our plugin. Our plugin is designed to track checkout funnels only.

Our existing plugin does not track product refund data, however you can buy our premium plugin to get access to product Refund data

Our plugin does not support a Multilingual WordPress site.

The free version of our plugin is not fully compatible with the child/custom theme. Request you to go through the premium version of our plugin which is fully compatible with the child/custom theme. We are not providing any kind of support for Child/Custom Theme in the Free version of our plugin. For more information kindly contact us at analytics2(at)tatvic(dot)com.

Woocommerce Google Analytics Integration Tool

We have a limited support policy for the free version of our plugin. Kindly go through the premium version of our plugin to get full support for the product or you can also contact us at analytics2(at)tatvic(dot)com.

User can install and activate the dataslayer extension available for Chrome(link) and Firefox(link) browsers and can see the tracked data under a new ‘dataslayer’ tab that appears in the Developer tools. Here is the screenshot link for reference.

It generally depends upon the store traffic. But in general it may take max up to 24 hours & min 4 hours to see the data in Google Analytics.

To avoid sending your own transaction data or session data in Google Analytics, our plugin doesn’t send the data to GA when you are logged in. Having said that, if you are logged in as a Shop Manager, plugin will send the data to GA.

The error occurs because the gtag snippet for GA tracking snippet is missing on the store.

And the most probable cause it is the option “Add Global Site Tracking Code ‘gtag.js’ under the configuration settings of the plugin is unchecked.You need to check this option to resolve the error and the tracking via the plugin would start working.

User can use his own GTM, provided the data which the plugin tracks should not be tracked by the custom tags and triggers and if such tags and triggers are their then please remove them to prevent the data duplication issue.

The following are general reason due to which the tracking may not be working at some eCommerce steps:

• If the eCommerce steps do not follow the standard WooCommerce implmentation and were implemented via a custom child theme. Our plugin works completely when all the eCommerce steps in a store follow the standard WooCommerce implementation.

• If there is/are of jQuery error(s) in the console. Occurance of jQuery error blocks the loading of GA tracking snippet via the plugin.

• If there is js minification implemented using a cache plugin. The js minification blocks the loading of GA tracking snippet via the plugin.

There could be duplicate tracking via manually implemented GA tracking snippet and/or other GA tracking plugin and/or GTM implementation.

You can resolve the duplication of data by removing the manually implemented GA tracking snippet and/or other GA tracking plugin. The duplication of tracking via GTM can be resolved by removing the custom tags and triggers which track the duplicate data

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